Back to blog
Source: Starway
ISE 2025 was the perfect stage for Starway to showcase its cutting-edge event lighting technology. The French brand also took this opportunity to celebrate its 30th anniversary with a stand that combined creativity, technical expertise, and an impressive visual presentation.
Novelty Spain Shines with AV Technical Production for Starway
To ensure a spectacular presentation of Starway's extensive product range, Novelty Spain managed the AV technical production, covering lighting, sound, video, rigging, and power distribution. Thanks to meticulous planning and flawless execution, the stand became one of the highlights of the event.
Event at a Glance
- Event: ISE 2025
- Client: Starway
- Dates: 4–7 February 2025
- Venue: Fira de Barcelona
- Sector: Lighting equipment
Source: Starway
Lighting: A Showcase for Starway's Products
The lighting design of Starway's stand was a true demonstration of the potential of its most innovative products. Each fixture was strategically positioned to maximize performance and highlight key features under optimal conditions.
Key lighting fixtures showcased included:
The dynamic combination of colors, intensities, and movements allowed real-time demonstrations of the technical capabilities of the luminaires, proving their suitability for events and stage productions.
Source: Novelty Spain
Rigging: The Key to a Stunning Visual Display
For Starway’s stand, a four-legged ground support structure was installed, measuring 6.65m x 4.55m with a height of up to 7m. This main structure was supported by four Chain Master 1T D8 motors, positioned internally for maximum stability and safety.
Novelty Spain also managed the control of 24 motors, including 18 dedicated to lifting the truss triangles. On the main structure, three 40cm truss lines (each 6m long) were mounted as pre-rigging for the six suspended triangles, which were lifted using 18 D8+ motors of 250kg.
The entire setup was carefully planned to minimize ground-level obstructions, ensuring a smooth elevation process that delivered a visually stunning and safe installation.
The Starway Brand Experience
The perfect synchronization of rigging, lighting, and stage design was crucial in highlighting Starway’s technology, creating a visually striking stand that reinforced the brand’s presence at the highly competitive event.
With an impeccable AV technical production, Starway's stand at ISE 2025 stood out as a benchmark in professional lighting technology and stand design.
Novelty Spain: A Leader in AV Technical Production
This high-level AV production reaffirmed Novelty Spain's position as a key AV partner for brands looking to make a lasting impact at large-scale events like ISE.
If you are looking for flawless AV production that combines cutting-edge AV technology, creativity, and extraordinary visual impact, Novelty Spain is your ultimate partner.
Contact us today to discover how we can elevate your brand’s presence at major events!
