Charlotte Tilbury, the renowned stars makeup artist, launched her first fragrance collection at an exclusive event held at the Palacio de Santoña, a prestigious event venue in Madrid, on June 3.
Discover the Charlotte Tilbury “Fragance Collection of Emotion” Launch experience.
The event, a perfect combination of scents, flavors and emotions, brought together celebrities, influencers and friends of the brand for an unforgettable sensory dinner that awakened the senses.
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Beauty events in Spain: Charlotte Tilbury Launch with a vivid AV technical production
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Technical Audiovisual Production: The Key to Success at the Charlotte Tilbury Launch
In collaboration with the agency Profirst, Novelty Spain designed a unique audiovisual technical production, which captured the essence of each fragrance through an innovative combination of lighting and sound.
The goal was to create an environment that reflected the emotions of the collection, transforming the event into an unprecedented sensory experience.
Lights, Colors and Emotions: The Path to an Immersive Experience
The event began with a stunning welcome, where nearly 50 amber wireless LED lights illuminated the path from the photocall to the cocktail area, creating an air of mystery that soon turned into an explosion of vibrant colors.
In the cocktail area, attendees discovered perfumes, each placed on a stand and with a color dedicated to an emotion, revealing the collection in all its splendor, carefully illuminated with Cameo's Fresnel F2FC.
The Sensory Dinner: A Journey of Flavors and Aromas at the Charlotte Tilbury Event
The evening continued with a sensory dinner where lighting played a key role. Eight MAC Aura illuminated the elegant space, while the 12 TitanTubes Astera placed among the flower centerpieces on the imperial designed tables, changed color to the rhythm of the dishes served, synchronizing each shade with the emotions evoked by the aromas and flavors of the dinner.
Part of our technical lighting team was in charge of perfectly synchronizing each color change in the room with the timeline of the dinner, merging the emotions represented by each dish, its aromas and an incantation that whispered the name of each essence, from the 5XT of L-Acoustics, compact design speakers ideal for combining design and discretion.
Charlotte Tilbury shared the inspiration behind each fragrance, explaining how each was designed to evoke specific emotions. “They are like portals that take you to other universes and make you feel different emotions.”
An Unforgettable Technical Production: Creating Sensory Events and a Memorable Immersive Experience
Create an Immersive and Unique Experience for your Next Product Launch.
If you want your next product launch to be just as impactful, we have the experience and technology to create a unique and unforgettable event. Contact us to request your custom AV quote!
The launch of Charlotte Tilbury's “Fragrance Collection of Emotions” was not only a celebration of beauty and luxury, but also a perfect example of how an innovative technical production can transform an event into a complete sensory experience.
With a combination of strategic lighting, high-fidelity sound and well-executed storytelling, this event left an indelible impression on attendees, positioning Charlotte Tilbury as a leading brand in creating memorable brand experiences.
