Automotive Events: Technical AV Production at the Renault Group Alpine A290 event

The iconic Zoëtry® Hotel and the Mallorca Llucmajor Circuit became the ideal stage for the Alpine A290 by Renault Group presentation organized by HOPSCOTCH in collaboration with Novelty Spain this fall 2024.  

Mallorca vibrated with the presentation of this electric model, which is inspired by the power and design of Formula 1 single-seaters. 

Presentation of the Renault Group Alpine A290: Innovation and Audiovisual Personalization in Majorca 

The event at a glance: 

• Event: Presentation of the Alpine A290 car by Renault Group

• Client: HOPSCOTCH  

• Dates: October 29, 2024  

• Venue: Hotel Zoëtry® Mallorca and Circuit Mallorca Llucmajor  

• Technical Audiovisual Production: Lighting, sound, video, and electrical distribution.   

• Sector: Automotive 

The partnership that defined success: HOPSCOTCH and Novelty Spain 

At Novelty Spain, we collaborated with HOPSCOTCH to deliver an unforgettable visual and audio experience at the launch of the Alpine A290.  

Our team was responsible for the audiovisual technical production, covering all audiovisual aspects of the automotive event: from the lighting that enhanced the aerodynamic lines of the car to the sound that conveyed the power of the electric motor. We turn every detail into an unforgettable experience. Talk to us! 

This event aimed to bring together specialized media from all over Europe for a test drive of the new model in spectacular scenarios. The impeccable collaboration between Novelty Spain and HOPSCOTCH ensured that every detail contributed to the promotion of the Alpine A290, notable for its engineering and design. 

Spaces designed for a unique experience 

To maximize the impact of the presentation, we set up different spaces at the Zoëtry® Hotel, including a conference room and two outdoor areas with car exhibitions.   

We also set up a cleaning area, a workshop and a recharging point, ensuring that each vehicle looked impeccable throughout the day.    

Source: Novelty Spain 

The special touch was the handcrafted fabrication of an iron sculpture of the Alpine logo: an imposing blue “A” with aerodynamic shapes symbolizing the innovation and speed of the model.   

The logistics of this element was key, transporting it from Barcelona to Palma de Mallorca, ensuring that it would be at the height of such an exclusive launch. 

Source: Novelty Spain 

Technology and Creativity: The Key to Automotive Excellence 

At Novelty Spain, we understand that in the automotive industry, customization and attention to detail make the difference. Every launch, exhibition or presentation needs a distinctive touch that leaves an impression on attendees.   

With our state-of-the-art AV technologies and an expert team that combines experience, passion and creativity, we customized solutions to highlight your brand and turn every event into a unique experience.  

▶  Do you want your next automotive event to make a difference?  Contact us today and find out how we can help you create an unforgettable experience.  

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