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Renault gathered, in the vibrant Malaga, influencers, journalists, media and influencers specialized in the automotive industry from all over the world to discover for the first time the new Dacia Duster, a reference in the automotive market and a true icon of the brand.
Novelty Spain was present in the audiovisual technical production of this automotive event, through the collaboration with AUDITOIRE, which took place during almost the entire month of April, supporting both the technical team responsible for presenting the news features of the robust and eco-smart model, and dazzling the attendees from the motor world, eager to discover the new Duster and share with its audience what the general public could expect.
Technical audiovisual production for events in the automotive sector
The experience began immediately after landing at Malaga Airport, where invited guests were able to see the exhibition of a Duster model, announcing an automotive launch full of surprises and innovations. In this exhibition space, we took care of the strategic lighting to attract the attention of passers-by and support the technical area.
The most awaited moment of the automotive event was when invitees had the opportunity to get close to the Dacia Duster 2024 through technical sessions, which delved into its new features and, of course, the highly expected test drives.
Lighting, video and sound to highlight every detail
Our audiovisual technical production involved from the lighting design to showcase the beauty of the vehicle, video reproduction to immerse the participants in the brand's promotional content, to the sound system to ensure the effective transmission of the presentations.
We also took care of the electrical distribution and simultaneous translation booths.
The attendees concluded their day full of surprises, experiences and information to share with their readers and followers at a gala dinner at the SO/ Sotogrande Spa & Golf Resort, decorated with our lighting.
The launch of the Dacia Duster 2024 in a remote area, far from urban activity or common areas, presented a particular challenge, especially in terms of logistics planning and technical needs, which we were able to successfully overcome thanks to our experience in audiovisual technical production for automotive events in Spain.
Looking to highlight beauty and innovation at your next automotive event? We drive you to success with audiovisual technical production.
Top automotive brands such as Dacia, Land Rover, Nissan, BMW have already trusted Novelty Spain to create unforgettable events. I want to talk about my automotive event.
Source: Dacia
