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DIOR delighted more than 400 attendees at its annual "Travel Retail Europe 2024" event, celebrating the results of product sales at airports, stations and other transit points. This initiative, strategically designed by the luxury brand, engaged in a unique way with travellers in search of exclusive shopping experiences.
This exclusive event was not only an occasion to celebrate, but also offered the perfect scenario for a series of conferences, teambuilding sessions and workshops specialising in fragrance, makeup and haircare, along with the presentation of a selection of DIOR's most iconic products.
To ensure an unprecedented experience, Novelty Spain joined Lever de Rideau Agency as its AV partner providing a state-of-the-art audiovisual technical production in keeping with the prestigious brand.
The atmosphere of glamour and exclusivity that represents the DIOR identity was enhanced by an exceptional lighting design, which in its plenary alone, included more than 70 spotlights, including uplighters, moving heads and LED bars of the best brands.
In addition to stimulate the senses of sight and smell, DIOR also delighted our ears with a high-quality sound system, also installed by Novelty Spain, which included speakers, subwoofers, mixing and sound processing systems, as well as specially adapted audio monitoring for the DJ and speaker, ensuring a flawless acoustic experience.
The stunning audiovisual content, which supported the brand's "Dream in DIOR" philosophy, was displayed on a variety of high-definition screens, ranging from 55 to 75 inches, in both the main plenary and workshop spaces, as well as top-of-the-range projectors. Novelty Spain was also in charge of the rigging, guaranteeing the aesthetics of the space to the maximum.
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