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There are two reasons why holding a sustainable event is an excellent idea:
First, the only way to make the world of tomorrow a better place than it is today is to think in terms of sustainability. On another note, there is a growing set of tools available to leave any unsustainable activities behind.
This article discusses technical measures you can implement to conduct a sustainable event planning, and boost the Corporate Social Responsibility of your company.
What is a sustainable event planning?
Sustainability means working for the decisions we make to serve the goal of leaving future generations a better world. This applies to society, the economy, the environment or anything that could have a positive impact.
In this line, a sustainable event planning means optimizing the management of resources to generate the least possible impact, or seeking alternatives to them, as much as possible, which includes paying attention to a wide variety of factors, from event logistics to energy use, waste management, reuse of materials or use of recyclable materials, among others.
We’ll now go over some tips on how to apply this sustainable awareness at your next event:
1. Event technology, prioritize LED projectors
LED technology is one of the greatest technological advancements in sustainability to have emerged in recent years. Its energy efficiency is so high that it consumes one tenth of the power traditional projectors do. And the quality of the projected image is every bit as good as that of conventional lamp projectors. It is the perfect choice for anyone seeking to run sustainable event.
On another note, this projector technology is low-maintenance, which means keeping them running is not a drain on the planet’s natural resources. This is something you won’t notice when renting them, but is definitely worth thinking about led screen.
2. Prioritizing daylight when organizing a sustainable event
It’s only logical. If you can use daylight, your energy bill will be much lower, unless your sustainable event is held in the dog days of summer. Then the air conditioning will be running non-stop. It’s important to strike a balance, and always consider the most sustainable option.
The good news is, LED screens can be used even during daylight hours. This means you can hold your event with the sun shining bright, and still provide top-tier audiovisual content.
If you want to hold a sustainable event planning, you always have to assess the pros and cons of the venue.
During the audiovisual technical inspection visit, take the opportunity to find out if the event venue has adhered to sustainability improvements, including obtaining sustainability certifications for events, such as ISO 20121, or if it complies with local and international regulations.
3. Include reusable materials in your event
You’ve probably seen it at the events you’ve attended; the amount of wood, carpets, plastics, packaging, documents, signs, posters, etc. that end up in the rubbish bin is incalculable.
To solve this problem, try to incorporate as many construction and decorating materials as possible that are recyclable or made from recycled materials into your event.
Also use digital tools that enable you to communicate the same information with no need for physical media. You can project the brand contact information (e-mails, website, etc.) or deploy QR codes that take users directly to that information, rent tablets or use displays in various formats.
Make the most of the fact that all of your guests will have a mobile device at hand to apply the highest ecological and responsible awareness.
4. Reduce the number of suppliers involved in the event production
Each supplier will have their own mobility, materials to bring and remove, etc., all of which translates into an increase in the amount of resources used to carry out your event.
For that reason, if you want to conduct proper management of resources, it is good to hire an audiovisual partner who can meet more than one need. With this approach, they can plan at a greater scale, saving valuable resources in logistics, which translates into a sustainable event.
The following video shows you how to carry out optimal audiovisual partner management. We’ll also have a look at the most common mistakes to avoid in the provider selection process.
5. Audiovisual technology for hybrid and virtual events
In a world where sustainability is key, hybrid and virtual events have emerged as allies to mitigate environmental impacts and draw an eco-conscious target.
Make your event a unique experience with the flexibility of having attendees and speakers with you face-to-face or connected remotely to reduce the need for travel and also increase accessibility.
6. Event’s impact, CO2 emissions compensation
Throughout the article, we discuss how to hold a sustainable event, reducing the impact on the use of technical resources. But there is always a basic impact that is impossible not to generate if you’re planning a sustainable event.
To make up for it, there are organizations that take responsibility for compensating CO2 emissions. In other words, you can hire them to neutralize your event’s impact.
These companies make it easy for you to support sustainable forestry management or the generation of renewable energies through companies that facilitate CO2 compensation, complying with the SDG’s (sustainable development goals).
Implementing these strategies can make your event planning significantly more sustainable, helping to reduce its environmental impact, promoting more responsible practices among participants and even attracting the attention of an eco-friendly audience.
Ready to organize more sustainable events? We are committed to eco-friendly audiovisual technical production. Let's go green together.
This article was first published in Novelty Spain, you can read the original Spanish version here.
