Dushow Spain is now Novelty Spain
Credits: geoh.photo
New Year’s Eve 2024 Puerta del Sol is not just a celebration—it’s a global cultural and artistic event that ushers in the new year with an unforgettable spectacle.
This year, Novelty Spain, a leader in technical audiovisual production in Madrid, partnered with renowned French DJ and producer Michael Canitrot, creator of La Monumental Tour.
This innovative project has turned iconic landmarks like Notre-Dame Cathedral and the Eiffel Tower into canvases of digital art and electronic music.
Together, they transformed the Real Casa de Correos, home to the regional government presidency, into a groundbreaking audiovisual stage that set a historic milestone for New Year’s Eve celebrations.
Sponsored by Telefónica, the event also marked the company’s centennial and was coordinated closely with the Community of Madrid and the City Council.
Novelty Spain took on the comprehensive technical responsibility for the event, including façade lighting, sound systems, video mapping projectors, rigging, and electrical distribution. This showcased their leadership in large-scale audiovisual production in Madrid.
The Real Casa de Correos became a dynamic canvas through an innovative video mapping show. Vibrant colors, striking visuals, and synchronized electronic music brought the building’s façade to life.
Credits: Novelty Spain
Credits: geoh.photo
The atmosphere captivated both the attendees in Puerta del Sol and a global audience via live broadcasts.
Credits: geoh.photo
Can you imagine an event like this for your brand?
Request a quote now with Novelty Spain and transform your vision into reality.
Known for excellence in audiovisual technical production, Novelty Spain exceeded expectations with an impressive technical deployment.
The seamless integration of sound, lighting, and visuals was the result of meticulous planning and flawless execution.
Credits: geoh.photo
Trust Novelty Spain to turn your events into unforgettable experiences.
Novelty Spain provided a lighting system combining state-of-the-art AV technology with creativity to highlight the architectural elements and excite the audience.
The production stood out for its attention to detail. The following were used:
The visual spectacle was the star of the evening. The facade of the building was transformed into a dynamic canvas thanks to a state-of-the-art video mapping.
Six Panasonic RQ35k laser projectors, positioned on two towers in Plaza Mayor, delivered vibrant and detailed audiovisual contents on the Real Casa de Correos façade.
Novelty Spain’s sound system enveloped attendees in clear, powerful audio:
The amplification was managed by several LARAK racks, carefully wired according to detailed technical specifications.
Sound control was centralized on a QL1 console, with Axient handheld microphones and a Hollyland intercom system to coordinate the team.
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The event drew global attention, highlighting how technical innovation and artistic creativity can transform a celebration into a cultural reference.
Make your event the next benchmark. Contact us today.
Looking for flawless audiovisual technical production in Madrid for your next event? Novelty Spain is your ideal partner.
Request your quote now and make your vision a reality.