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Source Images: Quattroccento
Lenovo once again stood out from the competition with its impressive booth at ISE 2025. Thanks to the creative vision of Quattrocento Diseño, which, with its solid experience in Experiential, Trade Show and Retail Marketing, brought to life a space that fused aesthetics, technology and functionality, always maintaining the coherence and synergy of the brand.
As Quattrocento Diseño's AV partner, Novelty Spain was in charge of the booth's lighting, capturing the attention of many of the 85,000 attendees from 168 countries.
This collaboration demonstrated that when Quattrocento Diseño's creative project expertise and Novelty Spain's audiovisual technology come together, the impact is unforgettable.
“We would like to highlight the excellent work done by Novelty Spain. The dedication, effort and professionalism of the team have been essential for the success of the project” - Sebastián Garcia/Quattrocento Diseño
How Lighting in Stands Enhances Attraction at ISE 2025
Technical AV production in stands plays a decisive role in capturing the audience's attention and standing out from other exhibitors.
This year, Lenovo achieved this by presenting an innovative booth with professional lighting design.
The space offered attendees the opportunity to get an up-close look at Lenovo's technology solutions, created to boost productivity and optimize collaboration in corporate environments.
The Event in data
- Event: ISE 2025/Lenovo Stand
- Client: Quattrocento Diseño
- Dates: February 4-7, 2025
- Venue: Fira de Barcelona
- Industry: Technology
The Power of Lighting in Visitor Experience
The combination of dynamic LED lighting, strategically selected colors, and immersive visual effects generated a multisensory experience that captured Lenovo’s spirit of innovation.
To achieve this visual impact, Novelty Spain used the following lighting equipment:
- SGM Q7 for vibrant color wash lighting.
- Fresnel LED 8 FC for localized wash lighting.
- LED profile spotlights with R119 filters for precise task area illumination.
Additionally, an Obsidian NX-1 console and Splitter were used for efficient signal distribution.
The lighting not only played an aesthetic role, but was also used as a narrative tool.
Thanks to this, Quattrocento Diseño was able to highlight Lenovo's new products in an impactful way and attract both potential customers and the media, consolidating its presence at the event.
Case Studies: Lenovo booth at ISE 2025
Tech fairs like ISE 2025 are an unparalleled opportunity for brands to stand out and create meaningful connections with their target audience. In this case, Quattrocento Diseño trusted Novelty Spain to turn its stand into a true attraction point.
90% of trade show attendees remember stands with immersive experiences, and Novelty Spain’s AV production ensured that Lenovo left an unforgettable mark on its visitors.
Make Your Stand Shine at Trade Shows and Conferences!
Do you want your brand to stand out at your next event?
At Novelty Spain, we design stunning audiovisual experiences with lighting, sound, video, and rigging solutions. Contact us now and request your personalized proposal!
