MWC25: Google presents its AI solutions at the Android Avenue 

Image source: Google's blog

Between halls 2 and 3 at Fira de Barcelona, Google’s Android Avenue once again captured attention at Mobile World Congress 2025. This year, the focus was on showcasing how AI on Android can help you out day to day with fun, interactive demos for attendees.

Attendees were able to learn how Gemini Live can help you with complex topics (in multiple languages!), use Circle to Search to translate a menu and check how the latest partner devices from Android are bringing these experiences to life.

The spectacular setup was made possible thanks to the meticulous work of Brandfuel, the award-winning creative experience agency, responsible for the stand design and execution.  

The Event at a Glance 

• Event: MWC 2025 (Android Avenue) 

• Client: Brandfuel 

• Dates: March 3-6, 2025 

• Venue: Fira de Barcelona 

• Sector: Technology 

• Audiovisual Technical Production: Video 

• Partner AV: Novelty Spain 

How Google’s LED Screen at MWC Was Built 

• Dimensions, Resolution, and Technical Challenges 

At the heart of it all stood an awe-inspiring installation: a 360º LED screen created by Novelty Spain, which captivated every gaze.  

The LED screen covered 30m², forming a 4.5m wide by 2.5m high cube. With a total resolution of 3456 x 640 pixels and rounded corners, the design stood out not only for its visual quality but also for its technical complexity. 

The challenge lay in mounting the screen on a steel structure 3 meters high in a space with significant restrictions. 

"The visual impact we achieved with this LED screen made many visitors believe it was part of the venue’s architecture." 

When AV Technology and Creativity Join Forces 

Novelty Spain once again demonstrated its ability to turn ambitious ideas into flawless technical installations, overcoming technical challenges and enhancing user experiences with innovative AV solutions. 

Brandfuel's successful execution at Android Avenue is a prime example of how collaborating with an expert AV partner like Novelty Spain can boost brand visibility at high-profile events. 

Why Novelty Spain is the AV Partner You Need 

• Success Stories in Corporate Events and International Fairs 

From technology to fashion and automotive events, Novelty Spain has worked with brands like Dior, Kubecon or Nissan, providing top-tier audiovisual solutions. 

• Premium technical audiovisual production.  

• Large-format LED screens 

• Professional and creative lighting 

• Surround sound systems 

• Certified rigging and structures 

• Internationally experienced technical teams  
  
  

Partnering with Novelty Spain allows brands to transform concepts into captivating visual and auditory experiences, ensuring seamless integration of cutting-edge AV technologies. 

The combination of technical expertise, state-of-the-art equipment, and adaptability to complex structural challenges makes Novelty a strategic ally for brands aiming to stand out at high-competitiveness events. 

Looking for Flawless Technical Audiovisual Production for Your Next Event? 

Novelty Spain is the AV partner you need. 

From large-format LED screens to lighting, sound, and rigging solutions, our team handles every detail to ensure your event is a success. Contact us today for a personalized quote!