Back to blog
Because of the infinite options on offer for event organization, holding creative events has become a must.
In the business world, planning corporate events is an essential part of promoting goods and services. That is why many event planners are asking themselves how to create unique, unforgettable events that remain etched attendees’ memories.
The answer is simple: by putting on creative events.
Creativity empowers you to make a difference. But it’s not just a matter of having good ideas; you have to be able to carry them out effectively. That’s why this article will discuss tips and ideas to put creativity in play at your events. Let’s get started!
Improving your ability to produce creative events: 5 essential tips
-
Thinking “outside the box, but within the circle”
First, it’s important to think outside the box. This expression was coined around 1970: “Thinking outside the box” means thinking in a novel, creative way, beyond traditional patterns. But it’s also important to qualify your ideas to keep them “within the circle”. This means that while your creativity may be boundless, you always have to remember the true purpose of the event.
Even though you may be thinking of finding new ways to do things, and surprise your audience, it must all have an ultimate goal aligned with your brand, and what you want to communicate from the outset of the event.
Thinking outside the box is also essential to be up to date on the latest trends in the event industry, as this way you’ll have the capability to apply new ideas at your creative events. If you don’t want to fall behind, and stay up to date with the latest event trends for 2023, download this e-book.
-
Brainstorm
Once you have a clear idea of all your event’s characteristics, you’ll know where to direct your ideas. Now it’s time to brainstorm. Make a list of all the ideas you come up with, determine which ones are the best, and start to think about the creative concept that is most aligned with them. It must be all-encompassing, and should reflect all aspects of the event.
Brainstorming is an indispensable step in the process of designing creative events. It will help you detect the pros and cons of each idea, and at last, choose the best. At this point, we recommend you seek guidance from your AV provider to define the audiovisual system that is best-adapted to your ideas.
The AV system enables you to effectively convey information and entertainment so your attendees can see and hear what is happening at the event. It’s important that in the design of your creative events, your AV Partner be your ally, helping and guiding you through technical and audiovisual production.
-
Collaborate with other professionals
Another way to improve your creativity is by working in collaboration with other professionals. By joining forces with other creative professionals, you will get fresh looks and new ideas that you would not have considered otherwise.
What’s more, working on a team of experienced technicians or suppliers will give you the opportunity to learn from them and the way they work. This is important because it gives you the chance to improve your skills by feedback and the exchange of ideas.
If you want to discover the key tips for optimal supplier management at your next events, and broaden their design and creativity, we recommend this video.
-
Bear in mind your event’s characteristics
You must have a very clear idea of your event’s characteristics to make its creative line consistent.
Every event has specific characteristics (goal/type, size, venue, type of trademark or product, personality of the audience, corporate colours, brand image, message to convey, market, competition, etc.,) and, depending on this, it will require certain creative elements or other resources.
Each of the elements you choose should form part of the message you wish to convey. That is why you should blend the creative elements into the event format to create truly successful, creative events, with a meaning all their own. Some of the details you must be keenly aware of are:
- Goal/type: Is it an event to launch a new clothing collection, or is it a sports event? Is it a presentation for a new product launch?
- Size: Approximately how many people do you expect to attend? Will you require elements such as giant screens, large-scale lighting and decoration, etc.?
- The venue where it will be held: Will you need resources and décor for an indoor or outdoor space?
-
Design visual, attractive and aligned experiences
Design is another factor that’s key to planning creative events. The purpose of design is to create an attractive, consistent visual experience that complements the event theme, and reflects your brand personality. Design includes such elements as the stage, lighting and signage.
If you want to discover how renders can help you design, visualize, evaluate, approve and plan your next event, we recommend this article.
If you want to improve your design skills, it’s important to be up to date on the latest decoration, lighting or other related trends. It’s also to work with a team of experts in this industry, such as lighting designers, decorators, graphic designers, etc. who can bring their own unique professional perspective to your projects.
A creative Event Planner can create once-in-a-lifetime experiences
By developing your creative skills, and staying updated on the event industry trends, an Event Planner can create unique, personalized events that truly stand out, and have an impact. This will help you capture new sales opportunities, build customer loyalty, boost sales, generate synergies, improve your brand’s engagement and do some networking, in addition to much more.
By working in collaboration with other professionals, and learning about design, you can be sure that your creative events are visually attractive and reflect your brand personality.
In short, the combination of creativity and design is the key to producing successful, unforgettable creative events that truly stand out.
This article was first published in Dushow Spain, you can read the original Spanish version here.
