Dushow Spain is now Novelty Spain
Recently, in the singular venue of the Museo del Ferrocarril in Madrid, celebrities, opinion leaders, friends and clients came together to share the magical experience of 80th anniversary of a prestigious Spanish jewelry brand*.
This event not only marked the start of a year of celebrations, but impeccably fused the elegance and glamour characteristic of an event in the luxury sector with audiovisual technology, which, although delicate, was fundamental to creating unique moments.
The guests experience started from the entrance to the event, where the gently illuminated spotlights along the red carpet generated enormous expectation of what was to come.
This first great moment culminated with an exclusive dinner, where the dim candlelight was perfectly integrated with the videos projection from our Panasonic PT-DZ21K, which narrated 80 years of history accompanied by a customised gobo reflecting its logo, with the same brightness and solidity of its legacy.
The gala was accompanied by excellent music, from live performances to DJ remixes; eight Meyer Sound speakers, microphones, mixers and other essential sound equipment created a perfect flow where artists and guests could enjoy clear voices and notes, thanks to audiovisual technology that was as innovative as it was discreet.
The climax of the event was the exhibition of a collection of luxury jewelry. This ephemeral space, surrounded by long semi-transparent curtains held in place by circular trusses, was transformed into a genuine art gallery, telling the story of jewellery through its exclusivity and aesthetics.
The lighting was meticulously designed and thanks to the Chauvet Ovation E190s, with a warm colour temperature and uniform tone, it was possible to highlight each piece, its raw material and the most delicate details of each design. The elegance with the excellence of Novelty Spain's technical audiovisual production, creating an unforgettable luxury event.
Novelty Spain orchestrated this spectacle of lighting, sound, video and efimere architecture that was not only seen, but also felt.
*For confidentiality reasons, the name of the brand has not been mentioned in this article, however, it is important to highlight that its legacy and trajectory is still a source of inspiration in the luxury sector.