Standing out as an Event planner with a solid audiovisual technology foundation

As an Event planner, audiovisual technology can help you make enormous improvements to your events and take them to the next level. That’s why it’s so important to have an all-encompassing knowledge on the topic. 

With the right combination of creativity and technical knowledge, you can design truly attractive, unforgettable events that will make a lasting impression on your guests. You will also be sure to meet all the needs of the organising company, and those of the attendees.

If you want to learn more about how to become a better Event planner, and improve your command of audiovisual technology, keep reading! This article features tips that will empower you to make a difference in your professional career.

Becoming a good Event planner: 5 key tips that will make a difference

To be a good Event planner, it’s not enough to have the skills needed to organize a basic event. It’s also fundamentally important to know about the more technical and technological side of the sector Here are a few ideas to take your events to the next level: 

1. Become familiar with audiovisual equipment

Learn about usual audiovisual equipment such as: screens and projections, LED screens, lighting, sound, video, microphones, rigging, etc. and much more. This will enable you to make informed decisions on the equipment you need for your event, achieve optimal volume control, and avoid mistakes such as feedback, etc.

It will also give you the capability to integrate different tools or possibilities to increase your attendees’ engagement: use of gobos, followspots, robotic wash lights, spotlights, etc. 

In the next section, we’ll give you more detail on screens and projections, lighting and sound:

• Screens and projections

  For years now, projection screens have been the main medium for multimedia projections at any type of event. In truth, they are still a great option because, after the notable improvements made to this AV technology, the quality they offer has augmented significantly. 
  
  Choosing the right projection screen is essential to getting good results and to do so, a number of factors have to be weighed (indoor or outdoor event, lighting, number of attendees, distance, etc.). Projection can now be complemented with technologies such as videomapping, virtual reality, augmented reality, projection of streamed video feeds,  etc.
  
  

• Lighting

Lighting is an essential factor when creating the right atmosphere for the event, and ensuring good visibility of the screens. Learn about different types of lighting and how to use them to achieve the best result.

• Sound editing

  Sound is essential to create an unforgettable experience for the attendees. That’s why it’s recommended to understand how to improve quality of the sound to achieve the best result.

2. Get training in specialized courses

Invest in your skills and knowledge by attending training courses or workshops focused on audiovisual technology. This way, you will have the opportunity to learn from industry professionals, get experience, practice and develop your skills in a supportive environment.

If you haven't already done so, visit our Resources and immerse yourself in the world of audiovisual technical production.

3. Work with audiovisual technicians

Working with audiovisual technicians can help you learn and understand the ins and outs of the field.

If you have any questions about audiovisual technical vocabulary, here is a link to an e-book you can download featuring 83 audiovisual terms that any Event planner should know.

If you’re already negotiating with your audiovisual partner, we recommend you ask about their technical equipment, to ensure you’re making the best decision. Here is a link to the seven questions you should ask your audiovisual supplier.

4. Research common technical problems

Knowing the common technical problems that can affect audiovisual equipment will help you be prepared to handle them if they arise.

As a good Events planners, you want to be on the lookout for any possible technical issues, and find formulas to solve them. That’s why we recommend the video from our YouTube channel about common sound mistakes to avoid at events.

5. Stay up to date on audiovisual trends

Audiovisual equipment is always evolving. That’s why it’s important to stay up to date with the latest trends, and anticipate the use of new technologies. That way, you’ll be able to offer your attendees a state-of-the-art, completely immersive experience.

When someone attends your event, they’re giving you their most valuable resource: their time. When in doubt, individuals often question the value of the experience, by asking: “Is it worth my time?” 

The future of a successful Event planner depends on being able to produce and organize experiences that make it worthwhile for attendees to interrupt their routines to come to an event. That is why, when it comes to activities at events, you should prioritize actions that can only be done together, as a group.

This article was first published in Novelty Spain, you can read the original Spanish version here.