Audiovisual Production at Infarma 2025: Make Your Booth Stand Out with Lighting, Sound, and Video

Source: imagen: KLS Pharma Robotics

The European Pharmacy Fair, Infarma 2025, is set to be the key event in the pharmaceutical sector in Europe. From March 25 to 27, 2025, the Fira de Barcelona will bring together the main players in the industry, offering a unique platform for presenting innovations, products, and services.

In such a competitive environment like the healthcare sector, capturing attendees' attention is crucial. Booths incorporating high-impact audiovisual production stand out and maximize visibility.

In this article, we explore how the strategic use of lighting, sound, video, and interactive technologies can enhance your presence at Infarma 2025.

Main Challenges for Pharmaceutical Brands at Infarma

• Capturing attention in a saturated environment

• Connecting with a diverse audience

• Maintaining interest throughout the event

• Generating qualified leads

• Maximizing return on investment (ROI)

• Creating a unique and memorable experience

• Managing event logistics and execution

• Standing out amid competitors' innovations

The pharmaceutical sector is constantly evolving, with new technologies and solutions emerging all the time. At Infarma, exhibitors must demonstrate how their products lead the industry's innovation.

How can you ensure your brand doesn't go unnoticed?

The answer lies in audiovisual services that transform your booth and presentation into the center of attention.

The Importance of Audiovisual Communication at Infarma 2025

In a highly competitive environment like Infarma 2025, capturing attention is crucial. It’s no longer just about having a well-designed booth or a prime location but about knowing how to communicate your message in an impactful, clear, and memorable way. This is where audiovisual production plays a fundamental role.

Today’s audiences expect:

• State-of-the-art audiovisual technology

• Interactive experiences

• High-definition screens

• Advanced lighting and sound design

• Multimedia presentations and videos that make your brand stand out

  
  

Audiovisual services help showcase your product or service while telling a story, engaging attendees, and creating an emotional connection—essential in a sector focused on people’s health.

Key Technologies for a High-Impact Booth

One of the most effective ways to stand out at a pharmaceutical event is through audiovisual technology that attracts visitors to your booth. Here are some key elements:

• Audiovisual Innovation at Infarma

   

  •  LED Screens and Videowalls: Amplify Your Message

Large, high-resolution screens allow for effective communication in a noisy, high-traffic environment. They are perfect for:

• Visually impactful product presentations

• Corporate videos and demonstrations

• Interactive projections with custom content

  
  

Tip: Position screens strategically to ensure maximum visibility and attendee engagement.

• • Directional Sound: Make Your Message Heard

Noise pollution at trade shows can hinder communication with attendees. Directional sound enables clear messaging without adding disruptive noise.

Recommended options:

• Focused sound systems that direct audio to specific areas

• Wireless microphones for dynamic presentations

• Personalized audio zones within the booth.

  
  

Tip: Ensure audio is calibrated to avoid interference with other exhibitors.

• • Architectural Lighting: Highlight Your Brand

Well-designed lighting enhances your booth’s aesthetics and influences brand perception.

Effective lighting types:

• Adjustable LED lighting to match different activities

• Accent lights to highlight key products and areas

• Dynamic effects to attract visitors.

  
  

Tip: Use colors and tones that reinforce your brand identity.

• • Interactivity: Engage Your Audience

Attendees remember interactive experiences better than traditional speeches. Using immersive technologies, such as the T-Floor LED screen, allows visitors to explore your products or services in an entirely new way.

Discover our audiovisual stock, the largest in Europe.

• • Greater Impact and Visibility at Pharmaceutical Events

Visibility is essential at pharmaceutical events like Infarma. Booths featuring audiovisual production experience higher visitor traffic and greater opportunities to establish business relationships, strengthen customer bonds, and generate positive media coverage.

From custom lighting highlighting key areas of your booth to immersive sound systems supporting your presentations, every audiovisual element serves as a strategic tool to enhance your Infarma presence.

• Interactive Engagement with Visitors at Booths

A static booth may not leave a lasting impression at a pharmaceutical event where competition is fierce. The key to making an impact is actively engaging attendees.

• • Interactive booths: These solutions allow visitors to navigate your product catalog, watch explanatory videos, or even participate in interactive simulations.
  • Gamified solutions: Adding gamification elements like interactive raffles or product-related challenges not only increases engagement but also generates excitement and viral interest.

AV Technical Production: Seamless Execution and Support

Coordinating setup and teardown, ensuring all AV equipment arrives on time, and managing all technical aspects—from audiovisual technology to professional teams—can be overwhelming.

With Novelty Spain, you have a specialized technical team handling everything from production and installation to event maintenance.

Our expertise in executing large-scale audiovisual productions ensures a smooth experience, allowing you to focus on what truly matters—connecting with potential clients.