When we talk about sports, we talk about history, self-improvement, representativeness, but, above all, emotion.
As an organizer of sporting events, surely you always wonder: how to excite and exceed the expectations of the public as in sport? Here, we tell you what you should consider to transform a ceremony into a historic moment with audiovisual technical production:
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Audiovisual Technical Production for Sporting Event Ceremonies
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The opening or closing ceremonies of major sporting events such as the Olympic Games, the FIFA World Cup or even the Super Bowl highlight the importance of audiovisual technical production to create an emotional experience, both for the audience present and for those following the event through the media.
Lighting in opening ceremonies of sporting events
Event lighting design is crucial for highlighting important moments, details, key people and directing attention to specific areas, such as the stage, athletes, symbols or artistic performances.
It also helps to set changes in the tone of the ceremony and is essential in creating the desired atmosphere and ambiance at a sporting event.
Creative lighting for events
For sporting events, lighting must be adaptable and dynamic. From using moving LED spotlights to accompany the action to creating lighting effects that highlight specific moments such as the entrance of performers and teams or the victory celebration, lighting must be creative and as dynamic as the ceremony itself.
Colors and lighting effects in sporting events
Colors arouse emotions and support the narrative of the event. Warm colors can increase intensity, while cool tones can provide a calmer, more focused atmosphere.
Effects such as gobos, strobes or laser lights can add the emotionality you're looking for during highlights.
Architectural lighting for stadiums and sports venues
For events in stadiums or arenas, architectural lighting with dedicated spotlights, such as Elation's Proteus Maximus (available from Novelty Spain) illuminate the structure of the venue, bringing shapes to life, integrating the entire space to create a cohesive experience for spectators.
Sound Design in a sporting event: the voice of emotion
Just as lighting is capable of arousing emotions, sound acts as the bridge that connects the audience with the action. A proper sound design for a sports ceremony must amplify what is happening in the stadium or event venue and faithfully convey the emotions experienced, enveloping every corner of the space.
From directsound (commentary and interactions during the ceremony) and indirect sound (stadium ambience, fans chanting) to sound effects accompanying movements, transitions or visual effects and music, a strategic and excellent sound system ensures uniform coverage throughout the venue.
All this, of course, with power and crystal-clear quality.
Broadcast: High Definition coverage for sporting events
Every sporting event, especially large-scale ones, requires excellent live broadcasting, with technical focus and an ability to handle logistical and technical production challenges.
Below, we invite you to watch the video of the entire technical production of an online event with an impressive broadcast, streaming and VR system:
When planning a complete broadcast system, remember to take into account:
4K: High-definition cameras for events
Sporting events demand high-definition (4K) broadcasting to deliver a clear and detailed visual experience, allowing viewers to appreciate every movement, gesture and expression with clarity.
In addition, it is important to have multi-camera coverage to capture different angles of the action, from panning shots to close-ups of athletes and crowd reactions, giving viewers a closer and more complete view of the event.
In addition to video equipment, broadcasting requires a team of specialized professionals to ensure video and audio synchronization, real-time graphics insertion, and management of live content transmission across multiple platforms.
This team is crucial to keep the transmission running smoothly and to solve technical problems instantly.
Digital platforms have revolutionized the way people consume sports content. With Live Streaming you can broadcast your event in real time to anyone with Internet access, giving you the opportunity to take your event to international audiences and expand your message without limits.
Broadcast Quality and Latency in sporting events
Avoiding lag time between the live action and what viewers see is crucial. Advances in video codecs and content delivery networks (CDNs) enable smooth, high-quality streaming.
Multidevice platforms in event streaming
The adaptability of the streaming signal to different resolutions and bandwidths is essential to ensure a satisfactory user experience. It ensures that viewers can access from anywhere and on any device.
Live Streaming allows levels of interactivity and customization to create a more immersive and personalized experience.
Augmented reality is changing the way viewers experience sporting events, adding layers of information and visualeffects that interact with the real environment.
Viewers can choose from different camera angles, access real-time statistics, participate in polls, voting and chat with other fans during the event. This creates a deeper connection between fans and the sport.
The decoration for sporting events includes from the ceremony itself to the creation of specific sets for interviews or awards.
A scenographic design that takes into account the technical designs of the production and AV elements to be used, such as LED screens, sound and lighting systems, equipment and broadcast and streaming kits, among others, will be a great ally to support the narrative, ensure aesthetics and create an immersive environment.
Flexibility is key in sports scenography. Modular elements that can be quickly reconfigured allow the space to be transformed for different parts of the event, such as team introductions, halftime shows, and more.
In short, the success of a ceremony or sporting event relies on the magic that happens behind the scenes. From the lighting that guides emotions to the sound that connects the audience to the action, every element of the audiovisual technical production plays a key role in telling a story that goes beyond the sport.
Leading companies in the industry, such as FC Barcelona, Nike, Adidas and Reebok, have already trusted us to deliver impactful events and create unforgettable experiences.
