Source: imagen: KLS Pharma Robotics
The European Pharmacy Fair, Infarma 2025, is set to be the key event in the pharmaceutical sector in Europe. From March 25 to 27, 2025, the Fira de Barcelona will bring together the main players in the industry, offering a unique platform for presenting innovations, products, and services.
In such a competitive environment like the healthcare sector, capturing attendees' attention is crucial. Booths incorporating high-impact audiovisual production stand out and maximize visibility.
In this article, we explore how the strategic use of lighting, sound, video, and interactive technologies can enhance your presence at Infarma 2025.
Capturing attention in a saturated environment
Connecting with a diverse audience
Maintaining interest throughout the event
Generating qualified leads
Maximizing return on investment (ROI)
Creating a unique and memorable experience
Managing event logistics and execution
Standing out amid competitors' innovations
The pharmaceutical sector is constantly evolving, with new technologies and solutions emerging all the time. At Infarma, exhibitors must demonstrate how their products lead the industry's innovation.
How can you ensure your brand doesn't go unnoticed?
The answer lies in audiovisual services that transform your booth and presentation into the center of attention.
In a highly competitive environment like Infarma 2025, capturing attention is crucial. It’s no longer just about having a well-designed booth or a prime location but about knowing how to communicate your message in an impactful, clear, and memorable way. This is where audiovisual production plays a fundamental role.
Today’s audiences expect:
State-of-the-art audiovisual technology
Interactive experiences
Multimedia presentations and videos that make your brand stand out
Audiovisual services help showcase your product or service while telling a story, engaging attendees, and creating an emotional connection—essential in a sector focused on people’s health.
One of the most effective ways to stand out at a pharmaceutical event is through audiovisual technology that attracts visitors to your booth. Here are some key elements:
Large, high-resolution screens allow for effective communication in a noisy, high-traffic environment. They are perfect for:
Visually impactful product presentations
Corporate videos and demonstrations
Interactive projections with custom content
Tip: Position screens strategically to ensure maximum visibility and attendee engagement.
Noise pollution at trade shows can hinder communication with attendees. Directional sound enables clear messaging without adding disruptive noise.
Recommended options:
Focused sound systems that direct audio to specific areas
Wireless microphones for dynamic presentations
Personalized audio zones within the booth.
Tip: Ensure audio is calibrated to avoid interference with other exhibitors.
Well-designed lighting enhances your booth’s aesthetics and influences brand perception.
Effective lighting types:
Adjustable LED lighting to match different activities
Accent lights to highlight key products and areas
Dynamic effects to attract visitors.
Tip: Use colors and tones that reinforce your brand identity.
Attendees remember interactive experiences better than traditional speeches. Using immersive technologies, such as the T-Floor LED screen, allows visitors to explore your products or services in an entirely new way.
Discover our audiovisual stock, the largest in Europe.
Visibility is essential at pharmaceutical events like Infarma. Booths featuring audiovisual production experience higher visitor traffic and greater opportunities to establish business relationships, strengthen customer bonds, and generate positive media coverage.
From custom lighting highlighting key areas of your booth to immersive sound systems supporting your presentations, every audiovisual element serves as a strategic tool to enhance your Infarma presence.
A static booth may not leave a lasting impression at a pharmaceutical event where competition is fierce. The key to making an impact is actively engaging attendees.
Coordinating setup and teardown, ensuring all AV equipment arrives on time, and managing all technical aspects—from audiovisual technology to professional teams—can be overwhelming.
With Novelty Spain, you have a specialized technical team handling everything from production and installation to event maintenance.
Our expertise in executing large-scale audiovisual productions ensures a smooth experience, allowing you to focus on what truly matters—connecting with potential clients.
At events like MWC, ICE, and ISE, Novelty Spain has helped exhibitors transform their booths with high-impact audiovisual solutions. Thanks to our experience, we have:
Increased visitor traffic and engagement
Enhanced brand perception
Ensured flawless event execution
As a trusted AV partner for numerous pharmaceutical brands, Novelty Spain does not publish private event details for confidentiality reasons. Contact us to learn more about our experience in healthcare events.
For privacy and confidentiality reasons, Novelty Spain does not publish details or images of these events. If you would like more information about our experience in healthcare events, please contact us.
We make available images of events from different sectors in order to offer a broader view of our audiovisual technical production projects.
Stand HP
Source: Novelty Spain
MWC 2014 y 2015 /Hall 3 – Stand 3A20 / Rigging – Light
MWC 2016, 2017, 2018 y 2019 /Hall 3 – Stand 3E11 / Rigging – Light
Stand Verizon
Source: Novelty Spain
MWC 2017 y 2019 /Hall 3 – Stand 3D 56F / Rigging – Light
Stand HTC
Source: Novelty Spain
MWC 2017 /Hall 7 – Stand A40 & A60 / Rigging – Light
Stand LG
Source: Novelty Spain
MWC 2016 /Palau Sant Jordi / Rigging – Light
When should I hire the audiovisual production?
We recommend booking the services at least 3 months before the event to guarantee availability.
Does Novelty Spain adapt the solutions to my brand?
Yes, we offer customized solutions according to the visual identity and objectives of each exhibitor.
Can I rent audiovisual equipment?
Yes, we can rent LED screens, sound systems, rigging structures and more.
Participating in Infarma is a unique opportunity. To stand out, you need not only a great product but also a visually impressive and professional presentation that attracts and converts.
Audiovisual services from Novelty Spain help you create a unique attendee experience, enhance brand visibility, and achieve better engagement and lead generation results.
With a personalized approach, Novelty Spain works closely with you to understand your brand’s unique needs and objectives. Whether you need a product launch booth, an interactive demonstration, or a large-scale branding experience, our team will develop a tailored solution that reflects your identity and values.
Don't miss the chance to shine at Europe's most important pharmaceutical event! Request a customized quote for your Infarma booth today.