Image source: MWC
Mobile World Congress 2025 (MWC 2025) has once again established itself as the global epicenter of connectivity, with the theme Converge. Connect. Create, bringing together leaders in technology, innovation and digital communication.
Held from 3 to 6 March at the Fira de Barcelona, this edition attracted 109,000 attendees, 2,900 exhibitors, 1,200 speakers, with the presence of 205 countries and territories.
GSMA AV partner Novelty Spain played a strategic role in the technical audiovisual production of the event; ensuring flawless execution on the MWC Main Stage and MWC Broadcast Stage, combining lighting, sound, video and rigging.
MWC 2025 at a glance:
Event: MWC 2025 (Main Stage & Broadcast Stage)
Customer: GSMA
Dates: 3 to 6 March 2025
Location: Fira de Barcelona
Technical production: Lighting, Sound, Video, Rigging, Broadcast and electrical distribution.
Sector: Technology and connectivity
Image source: MWC
The MWC Main Stage is the stage where industry leaders share their vision for the future of connectivity.
Companies such as Telefónica, Cisco and Meta have participated in this space, sharing perspectives on the future of technology and AI, and Novelty Spain has been responsible for the audiovisual infrastructure that has made these high-impact conferences possible.
The lighting design was key to highlight the speakers and create an enveloping atmosphere, we used:
Martin Mac Aura for general light audience wash.
Martin Viper Wash DX , Robe Megapointe and Ayrton Rivale for stage wash and room effects.
Mac Aura XIP on the stage ceiling, controlled by a P3 with Artnet signal and treated as another video destination synced with the LED Screens content.
Ayrton Kyalamis on each side of the stage to create beam effects into the audience.
Image source: MWC
Image source: MWC
Audio intelligibility at an event of this magnitude is key. Novelty Spain implemented:
A PA system with three 6x KaraII clusters and five 3x KaraII clusters as delay.
2 x 5 SB18 arrays for low frequency reinforcement.
JBL and X8 monitors in strategic positions
Yamaha PM5, DM7C consoles for mixing and signal distribution.
Shure Axient Digital. Over 40 channels of radiofrequency.
Clear Como Arcadia server with more than 50 positions both wired (Helixnet) and wireless (Free Speak II)
As in previous editions, the main LED screen was the main protagonist, with an impressive resolution to guarantee an exceptional image quality with a total LED Canvas of 11136px W x 6144px H consisting of 800 LED Cabinets of 2.6mm pitch LED Screen and with an additional LED fascia of 20m x 1m.
In addition, PTZ and studio cameras were incorporated to capture every moment of the event.
To support the complex audio-visual infrastructure, were installed:
Stage Roof: 30x30 black truss grid supported by 500 kg motors.
Audience Roof: 2,000 sqm ceiling structure designed to support both the scenic ceiling and all suspended AV equipment.
LED Banner: Curved black truss structure using 400 kg motors.
LED Façade: Black truss framework supported by 320 kg motors.
Subwoofers: Includes 1t motors dedicated to suspending the subwoofer units.
Total quantities: 250 Motors & over 1.000m of truss.
To ensure flawless production for the MWC 2025 broadcast, Novelty Spain designed a broadcast system with the following key elements:
Cameras: 2 PTZ and 3 Broadcast Studio Cameras to capture every angle of the event.
Streaming: two vMix machines (main and backup) creating the stream composition for the sessions streamed to the MWC website.
Recording: 8 Hyperdecks Studio Pro with timecode synchronization to ensure uniformity of recordings.
Thanks to this infrastructure, MWC 2025 was broadcast in the highest quality, ensuring a visual experience for global audiences.
MWC25 Broadcast Stage has been designed to offer high quality broadcasts, live interviews, keynotes and exclusive content in each of its disciplines.
Its technical configuration is designed to guarantee an impeccable technical audiovisual production, with an optimized set-up to offer the best experience for both the audience and the on-line audience.
The Broadcast Stage lighting has been designed to provide a clear and professional image during broadcasts. The following were used:
Cut-out spotlights to illuminate speakers
Fresnels and SkyPanels to eliminate unwanted shadows
SGM Q8 for colour wash and ambience
As the Broadcast Stage is an open space with limited seating capacity, an efficient sound system was designed to avoid noise pollution to nearby stands.
X8 speakers mounted
X20 loudspeakers and front fills for an even sound distribution
Axient microphone systems for accurate speech pickup
Yamaha DM7C console for optimised mixing and signal routing.
The Broadcast Stage featured;
5.5m x 3m LED screen
PTZ cameras & Studio Cameras including a JIB. (6 camera system in total)
65 screens
Zenit video mixer as the main core element for video world.
MWC 2025 has been a technical challenge, in which Novelty Spain's production has demonstrated its ability to fuse AV technology, creativity and precision in every detail.
From the imposing Main Stage, where global industry leaders have gathered, to the Broadcast Stage, which has become the epicenter of live broadcasting and digital content, each space has been designed with a meticulous approach to deliver an exceptional audio-visual experience.
In an event where convergence and innovation are key, technical production has been a fundamental pillar in making the future of real-time communication possible.
Would you like your brand to shine at Mobile World Congress 2026? Contact us to let us know how we can help bring your project to life.
Each edition of the MWC represents a new challenge, an opportunity to innovate and exceed expectations. At Novelty Spain, we have not only been present, but we have evolved along with the event, perfecting every technical detail to guarantee an impeccable production.
The following images reflect our commitment to excellence in audiovisual production, establishing us as the GSMA's trusted AV partner. From the Main Stage to the Broadcast Stage, we have designed and executed solutions that have made a difference in every keynote, presentation and live broadcast.
Image source: MWC
Image source: MWC
Image source: Novelty
Do you want your event to reach this level of quality and professionalism? Trust Novelty Spain to transform your audiovisual production into an unforgettable experience. Contact us today and request a quote to make your event a reference in your industry.