Barcelona's iconic Paseo de Gracia, a luxury showcase for the top fashion brands, witnessed a spectacular event on October 9th.
Massimo Dutti presented its eagerly awaited FW Limited Edition 24 collection, with an exclusive catwalk show that was broadcast live to a global audience.
And behind this impressive fashion show, Novelty Spain played a key role, providing a high-level technical production.
The event took place in the emblematic modernist building that houses Massimo Dutti's flagship store at number 96 Paseo de Gracia, a space that combines history, design and luxury.
Fully restored by the brand in 2016, this place was the perfect stage for a runway show that celebrated not only fashion, but also architecture and art.
Novelty Spain, as Profirst's AV partner, was in charge of the lighting and sound system, creating a unique atmosphere that enhanced both the collection and the historical value of the building.
The majestic hall of the old Casas-Carbó, with its imposing fireplace, was the starting point of the fashion show.
This space welcomed the select guests under a lighting carefully designed to highlight the sobriety and elegance of the garments. We used 100 Mini Eclipse Led Profile 28W 3100K spotlights, each equipped with color temperature correctors, achieving a cozy light that highlighted every detail of the Massimo Dutti collection.
Source: Novelty Spain
The models walked down the strategically lit corridors that led them to a second hall. In this space, we installed Astera Titan Tube IP65 LED tubes, which not only enhanced the pieces of the collection, but also the architectural beauty of the building and the different works of abstract art that were part of the tour.
Source: Novelty Spain
The sound was another key element to envelop the attendees in the atmosphere of the event. We distributed almost imperceptibly, 30 black L-Acoustics 5XT speakers throughout the space accompanied by 9 SB15 subwoofers, creating a surround sound that synchronized perfectly with the music and the steps of the models. The result was a multi-sensory experience that seamlessly merged fashion and technology.
Source: Novelty Spain
The building's interior courtyard, with its delicate garden and mosaics that maintain its original charm, served as a line-up for the models before the fashion show and a cocktail area at the end of the event.
Here, lighting design was used to maintain the aesthetics of the event space without disrupting its harmony.
We used the versatile Astera PixelBrick, along with the Astera Titan Tube IP65 and other wireless fixtures such as the T4 and the Cameo Zenit B200, which highlighted the historic features of the venue and transformed it into a space full of magic for the guests.
At Novelty Spain, we understand that in technical production, as in fashion, every detail counts.
Our team of audiovisual experts has worked with some of the world's most recognized fashion & beauty brands, ensuring that each event is executed with precision and style. From the lighting that highlights each garment to the sound that envelops the attendees, our mission is to make your event unforgettable.
Whether you are planning a fashion, luxury, art or technology event, you need an AV partner that understands the importance of every detail.
Novelty Spain has the experience and creativity to transform any space into a stunning setting. Contact us today and request your quote now.
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