The lighting and sound you use at your event are fundamental elements, and closely linked to the success of your act. Want to know why? We’ll tell you!
It doesn’t matter what kind it is; an event is always communicating something. Whether it’s a conference, fashion event, concert or product presentation, communication is always what’s most important. You have to make sure you get it right. Make sure it flows. This is where event lighting and sound take on their special importance.
When it comes down to communicating, having sound equipment that enables all attendees to correctly hear everything a speaker might say is fundamental.
You’ve probably been to events where the deafening blast from the speakers has left you with a headache, or one where the sound quality was so bad you could barely understand anything. These are just a few examples of the fact that, if you don’t look after the sound, even the best-planned event can come crashing down.
What’s more, communication doesn’t always take place through words alone. At an event, all senses contribute to creating a perfect experience. Music, light, projections, etc., are all key to create the atmosphere you want, and focus attention on the most important elements of your event.
Elements like event lighting and sound have the potential to transform cold, drab places, like industrial premises, into radically different scenarios, making them extremely helpful in creating a unique ambience.
Event sound equipment usually consists of microphones, loudspeakers and amplifiers. Connecting and fine-tuning all of these elements to a sound desk or console requires professionalism, experience and concentration: that’s what makes it so important to have a professional technical team that takes responsibility for the set-up and running of the equipment.
Because not only is hearing the sound with the right volume crucial for communication at your event; if buzzing or echoes are suddenly heard, especially in outdoor or large venues, they can completely hinder the event from developing as it should. What’s more, proper control of frequencies is of the essence when it comes to using cordless microphones.
And at concerts and similar events, the importance of sound cannot be overstated. It’s about more than just hearing properly. With sound, you can create effects that multiply what the artist is expressing through their music.
At fashion shows, where the spoken word probably matters least, sound and light can come together to create high-impact effects. No matter what kind of act or meeting it is, mastering event lighting and sound can truly make a difference.
Lighting is a key factor when it comes to creating experiences that remain etched in attendees’ memories. It is a highly useful resource to attract the audience’s attention, and accompany music or presentations, creating striking visual effects.
Event lighting requires you to pay special attention to avoid situations in which excess light hinders the viewing of a presentation, for example, or any in which the lack of light makes it impossible for people to move freely around the event.
What’s more, lighting at events has now become a new way to zero in on viewers’ emotions and create singular experiences. That’s another reason why leaving it in professional hands is the smartest decision.
If you’re thinking of holding an event, don’t forget that sound and lighting can determine its success or failure. Even in lower-budget productions, you can communicate so much more by making the most of all the potential that sound and lighting offer.
If you want to know more about event lighting, you can watch the following video from our channel:
This article was first published in Dushow Spain, you can read the original Spanish version here.