Charlotte Tilbury, the renowned stars makeup artist, launched her first fragrance collection at an exclusive event held at the Palacio de Santoña, a prestigious event venue in Madrid, on June 3.
The event, a perfect combination of scents, flavors and emotions, brought together celebrities, influencers and friends of the brand for an unforgettable sensory dinner that awakened the senses.
🔊 Listen to the full article here:
In collaboration with the agency Profirst, Novelty Spain designed a unique audiovisual technical production, which captured the essence of each fragrance through an innovative combination of lighting and sound.
The goal was to create an environment that reflected the emotions of the collection, transforming the event into an unprecedented sensory experience.
The event began with a stunning welcome, where nearly 50 amber wireless LED lights illuminated the path from the photocall to the cocktail area, creating an air of mystery that soon turned into an explosion of vibrant colors.
In the cocktail area, attendees discovered perfumes, each placed on a stand and with a color dedicated to an emotion, revealing the collection in all its splendor, carefully illuminated with Cameo's Fresnel F2FC.
The sound system, featuring Meyer Sound's UPM-1P loudspeakers and Axient microphone system, provided an immersive atmosphere that perfectly accompanied the presentation of each fragrance.
The evening continued with a sensory dinner where lighting played a key role. Eight MAC Aura illuminated the elegant space, while the 12 TitanTubes Astera placed among the flower centerpieces on the imperial designed tables, changed color to the rhythm of the dishes served, synchronizing each shade with the emotions evoked by the aromas and flavors of the dinner.
Part of our technical lighting team was in charge of perfectly synchronizing each color change in the room with the timeline of the dinner, merging the emotions represented by each dish, its aromas and an incantation that whispered the name of each essence, from the 5XT of L-Acoustics, compact design speakers ideal for combining design and discretion.
Charlotte Tilbury shared the inspiration behind each fragrance, explaining how each was designed to evoke specific emotions. “They are like portals that take you to other universes and make you feel different emotions.”
Product launch events, such as Charlotte Tilbury's, require meticulous planning to achieve unparalleled audiovisual impact. At this event, the audiovisual technical production stood out for its innovative approach, which combined high-quality lighting for events and sound to ensure a fully immersive experience.
If you want your next product launch to be just as impactful, we have the experience and technology to create a unique and unforgettable event. Contact us to request your custom AV quote!
I want a customized AV quote for my product launch in Spain
The launch of Charlotte Tilbury's “Fragrance Collection of Emotions” was not only a celebration of beauty and luxury, but also a perfect example of how an innovative technical production can transform an event into a complete sensory experience.
With a combination of strategic lighting, high-fidelity sound and well-executed storytelling, this event left an indelible impression on attendees, positioning Charlotte Tilbury as a leading brand in creating memorable brand experiences.
Source: Charlotte Tilbury
Source Images: La Vanguardia