On March 7th, Armani Fragrances amazed with an exclusive event in Madrid Artes Digitales, an Immersive Experience Center located in Nave 16 of Matadero de Madrid.
Armani Fragrances choose the Parisian luxury events agency Profirst, a long-time partner of its events, for the exclusive launch of the new Acqua di Gio in Spain.
In collaboration with Novelty Spain and through audiovisual technical production, an immersive experience was created to take each attendee into the universe of the Mediterranean with video projections, architectural and rhythmic lighting, and a spectacular soundtrack, which together and in perfect harmony, evoked the unique sensations of the new fragrance: freshness, depth and intensity.
From the entrance of the event, attendees were greeted by a photocall carefully illuminated with LED spotlights and architectural lighting to capture perfect moments and mark the beginning of this multi-sensory experience.
Then, attendees were led to an "olfactory room" where they could experience the fragrance of the new Acqua di Giò through diffusers that dispersed the renewed scent into the air. The lighting of this space created a charming atmosphere, intensifying the emotion of visually and olfactorily discovering the expected launch.
Source: Miguel Ángel Silvestre's Instagram
Continuing the tour, guests arrived in the immersive room, a large space where they enjoyed a themed cocktail party centered on Acqua di Giò. Here about 40 audiovisual lighting systems, meticulously installed and operated by our professional technicians, further heightened the emotions experienced at every moment.
In parallel to the spectacular event at the Matadero in Madrid, Armani also surprised some guests with a more intimate experience at the city's Botanical Garden. Here we provided sound equipment to set the scene with quality music and microphone systems for possible speeches.
Want to dazzle like the Armani? Transform your luxury event with a sophisticated audiovisual technical production.
From spectacular lighting design, surround sound and stunning video projection, Novelty Spain is the perfect audiovisual partner to create unique events and product launches in Spain.
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